"Welcome to the Listr. This post will be updated every time I come across another new name that has an ‘r’ at the end. It seems that it’s really important to have a good and original name first, before you can launch a service in this era of the 2.0 interweb. Also don’t forget to be in beta for a rather long time. It really gives the users the impression that you’re actually trying to make it work.